PI Partnership led and developed an approach to sales excellence based on the key principals of Passion and Belief, in close cooperation with the client. The agenda was diverse and engaging ensuring everyone in the room contributed. They learnt to ask the right questions and to strive to ask question we are afraid to ask. With this information, teams can deliver more compelling and effective messages to physicians and higher-impact activities to achieve the best possible results. Speed calling was used to practice framing the calls and give the sales teams a chance to put theory into practice.